The Ministry of Municipality and Environment, represented by the Agricultural Affairs Department, has launched the Local Produce Festival in cooperation with Al Meera Consumer Goods Company. The festival will run for 7 days featuring a variety of vegetables and promotions at Al Meera’s branches.
The launch of the festival comes in line with the Ministry’s efforts to improve the local marketing of Qatari agricultural products, and its belief in the importance of marketing in improving the quality of agricultural production and reducing waste. It also aims to support the owners of local farms to put their products in the major commercial complexes in the country by providing many programs to diversify marketing sources, such as the two programs (Qatar Farms) and (Distinguished Product) in consumer complexes with the aim of improving the local marketing process and helping the farms market their produce.
The cooperation is considered an opportunity to enhance the presence of Qatari products in consumer complexes and sell many items at special prices, as well as being an ideal marketing platform to display the finest fresh Qatari crops and agricultural products through local farms.
In a related development, and within the framework of joint cooperation between the Ministry of Municipality and Environment with the Ministry of Commerce and Industry, the Agricultural Affairs Department organized a training course for a number of inspectors from the Ministry of Commerce and Industry on monitoring the marketing of local vegetables in consumer complexes and vegetable and fruit shops.
The course aimed at training and qualifying inspectors of the Ministry of Commerce and Industry in the field of control and inspection to apply the required specifications on products in the markets and commercial and consumer complexes that must be monitored in terms of local product specifications and price matching with the bulletin issued by the Consumer Protection Department.