HMD Global, the Finnish start-up which is looking to bring back the lost glory of Nokia has unveiled the Nokia 8 on Wednesday. The phone has concentrated much on the demand for high-quality audio and video features.
The Android device is expected to overtake its rivals on price but may face strong competition from Apple’s much waited 10th anniversary iPhone and Samsung’s Galaxy Note 8.
With a suggested price tag of around 599 euros ($703), the Nokia 8 undercuts Apple, which typically offers a stripped down version of its latest phones for a similar price but charges hundreds of euros more for memory and key features.
The new device has a dual-sight feature enabling simultaneous live-streaming on social media networks from both front and rear cameras on a split screen, with a licensed lens technology from camera maker Zeiss.
It is HMD’s most high end phone, it will also compete with Huawei’s recently launched P10, include surround-sound audio technology made for Nokia’s own virtual reality camera OZO for Hollywood professionals.
“This is especially meant for millennial creators, people who want to share what’s happening every day,” HMD’s chief marketing officer Pekka Rantala said.
HMD products are manufactured by a unit of Foxconn, which acquired the manufacturing and distribution assets of the former Nokia phone business from Microsoft last year.
HMD is owned by Smart Connect LP, a private equity fund managed by Jean-Francois Baril, a long-serving former senior vice president of Nokia. It took over the Nokia feature phones business in December and has a licensing deal giving it sole use of the Nokia brand on all phones and tablets.
HMD will pay Nokia royalties for the brand and patents.