The blockade has opened up new scopes for the local hospitality sector with new markets, different partnerships and fresh opportunities.
“Our properties have adjusted to meet the new demand, demonstrating our ability to adapt to change,” Katara Hospitality CEO Hamad Abdulla al-Mulla said.
He revealed that the occupancy rate over the summer season averaged at 95%, of which most of them were Qataris and residents and also there were visitors from Kuwait and Oman.
The hotels changed their strategy and concentrated on more than 33 countries that have visa access. The official stressed on the policy initiated by Qatar Tourism Authority to expand e-visa service.
People also find it simpler now to visit Qatar with this policy of granting visa on arrivals to around 72 nationalities, the CEO added.
“This is a huge advantage for our business and to the Qatari economy in general. We are certain that QTA (Qatar Tourism Authority) is consistently planning to increase tourism opportunities, and its contributions to the wider national economy,” he said. “Upon activation of this policy, our hotels have witnessed a surge in demand, and we expect this to grow in the coming months.”
Katara Hospitality is working with QTA to make the country attractive to tourists with the help of citywide events and co-exhibiting in leading international exhibitions to support the destination.
He added that the Katara Hospitality properties are performing well as it recorded he highest revenues in terms of Food and beverage, recreation and spa facilities over the Eid al-Fitr holidays.
“It has also been an impressive start to the summer at our Banana Island Resort Doha by Anantara, with the property making 27% over its budget and boasting 96% occupancy during Eid, making it the most successful Eid holiday period since the resort’s opening,” the CEO said.